The 2017-18 Liverpool home kit was the fastest and best-selling in club history. At least it was until the 2018-19 version—debuting with the weighty tagline “This Means More”—dropped and set the sales record again. It makes sense of course, with the charismatic Jürgen Klopp’s brand of entertaining heavy metal football having earned the Reds a new generation of admirers the world over via a thrilling run to last year’s Champions League final as well as a high-octane challenge for the league title this term, Current kit maker, New Balance has benefited from the club’s return to global prominence, pumping out hit kit designs in recent years in particular. However, with their current £45m a year deal with LFC set to expire after next season, the Boston-based company has found itself in a battle with apparel giants, Nike and Adidas to be the logo on one of the hottest properties in world football going into the 2020-21 campaign.========================================================= References: -https://liverpooloffside.sbnation.com...
BREAKING NEWS : Nike and Adidas Battling To Sign Record Kit Deal With Liverpool - YouTube |
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